Global power shifts in the digital era have significantly changed the way countries, organizations and individuals interact with each other. This transformation is influenced by developments in information and communication technology (ICT) which have created an increasingly connected world. With the emergence of the internet, social media, and various other digital platforms, power is now not only centralized in large states, but spread to non-state actors, including technology companies and individuals. One of the biggest impacts is a shift in narrative and information control. In the past, traditional media such as newspapers and television were the main sources of information. Today, social media and content sharing platforms allow anyone to disseminate information easily and quickly. This led to the emergence of what is known as “citizen journalism,” where individuals can report news and events directly. As a result, information can be controlled by many parties, not just the government or large corporations. Economic power is also undergoing transformation. E-commerce has changed the way consumers shop and created a borderless global market. Companies like Amazon and Alibaba not only dominate the domestic market but are also penetrating the international market quickly. In addition, blockchain and cryptocurrency technology create new opportunities in finance and introduce new transaction models that are more transparent and decentralized. The beginning of the digital era also raises new challenges in terms of data privacy and security. Countries must adopt regulations to protect their citizens’ data from misuse by technology companies. For example, strict data protection regulations such as GDPR in Europe are a reference for many other countries in their efforts to maintain public trust. On the other hand, all these changes create greater inequality. Access to technology and the internet is still limited in some regions, causing inequality in global participation. Countries that cannot adapt quickly to these changes could be left behind. As a result, the digital divide shows how global power is uneven and often discriminates against certain groups. Cultural influences cannot be ignored either. Digital content, from films to music, can now be accessed globally. Cultural influence from Western countries, especially the United States, is increasingly dominating through platforms such as Netflix and Spotify, which has resulted in cultural homogenization as well as resistance from local cultures who want to maintain their identity. This shift in power is also visible in geopolitics. Countries such as China and Russia have utilized digital technology as part of their power strategies, both through media influence and the development of advanced technologies such as artificial intelligence (AI) and surveillance systems. This adds a layer of complexity to international relations, where technological development is a determining factor in control. Finally, amidst all this change, individuals have the power to influence public policy responses through online advocacy, campaigns, and social movements. Hashtags like #MeToo and #BlackLivesMatter are changing global discussions about social justice and equality. Thus, in the digital era, every individual has the potential to be a driver of change, showing that power does not only belong to a few people or countries. With all these aspects, it is clear that the world is currently in a transformation of power that continues to grow due to the inevitable digital era.