Imagine yourself standing in a twinkly casino, eating a buffet full of food and gambling for big wins. The atmosphere is sexy, exciting, and a little dangerous. The house always wins, but it’s hard to walk away from a slot machine or the craps table without losing a bit of money. This is because casinos are designed to trick otherwise rational people into throwing hundreds and sometimes thousands of dollars on the literal roll of the dice or spin of a wheel.

The most famous example of this is probably the movie Casino, a classic Martin Scorsese film with an amazing cast, including Robert De Niro and Sharon Stone. The story centers around greed, corruption, and treachery, but it is also a human drama with many touching moments and some shocking scenes (like the torture scene with a vice, the car bomb attempt that nearly killed De Niro, and Joe Pesci’s death by overdose).

For the most part, Casino’s characters are not the kind of people you would like to associate with your brand. But, there are some tried-and-true casino marketing strategies that will help you increase your profits and build a strong reputation, no matter what industry you are in.