The glamour and allure of casinos make them a magnet for those who like to gamble. There is something about a casino’s smell, dazzling lights and free drinks that keep people coming back for more. But those aren’t the only things that make casinos so appealing. Casinos employ various tactics that play on human psychology to ensure customers spend as much time as possible in their premises. The methods go way beyond the comps offered to “good” players. The casino industry has developed a variety of techniques that include free rooms, dinners, shows and even limo service to attract the most high-spending players.
After the opulent and gangster-themed success of Goodfellas, Scorsese chose to make a more intimate portrait of organized crime in Casino. The movie features Robert De Niro in top form as mobster Ace Rothstein, while Sharon Stone is mesmerizing as scheming blonde hustler Ginger McKenna. Joe Pesci adds to the tension in every scene, bringing his character of the menacing Santoro to life.
Despite the violence and treachery of its characters, Casino manages to convey an element of Las Vegas nostalgia. This is partly due to its depiction of the city’s past ties with organized crime, and partly due to its evocation of the era’s amoral atmosphere.
However, demographic information is not enough to understand why a certain group of people will visit your casino. You need to know their pain points, why they are visiting your casino and what they expect from the experience. For example, a group of women may be visiting your casino to get away from their demanding work schedules and spend some quality time with friends. They may be looking for a relaxing, luxurious environment that offers more than just gambling and drinking. You should develop a strategy to target them, such as elevated entertainment and food options or online components to your floor games.