Whether they’re betting on blackjack or spinning reels, people at a casino are a diverse bunch. But the thrill of a chance win and the fast-paced energy of the games can bring them together. From the music to the coins clinking, there’s something in the air that makes the atmosphere feel like one big party.

The largest casino in Europe is Casino Lisboa, a massive complex with over 1,000 slot machines and 26 table games. It also houses three restaurants, a contemporary art gallery, and a three-ring rotating stage for performances. While the casino is the main attraction, there’s so much more to see and do.

Most casinos have a few card tables, and most have video poker machines. Some have full-blown poker rooms that host daily and weekly events, including the World Series of Poker. But most of all, the casino is a place to bet money. It is almost impossible to walk through the doors of a casino without thinking about money, and that’s because it is what they’re designed for.

Those who gamble at casinos are typically a group of individuals who make decisions on an emotional basis. The gambling, eating and drinking, and entertainment options all have the potential to make patrons feel good or bad about themselves. Taking advantage of these feelings is critical for casino marketing success. In this article, we will explore some tried and true casino marketing strategies that can help you double down on the positive emotions you want your audience to experience.