Casino is the ultimate Las Vegas movie – a sweeping, epic account of the city’s seedy past. It stars Robert De Niro as mobster Sam Rothstein, who runs the Tangiers hotel in Vegas while he’s behind bars back east for gambling offenses. Sharon Stone is brilliant as his hooker/call-girl girlfriend Ginger McKenna, and Joe Pesci is a real menace as mob enforcer Nicky Santoro.
Gambling is a favorite pastime for millions of people, and casinos have been around as long as there have been games of chance to play. While many modern casinos add luxuries such as restaurants, stage shows and dramatic scenery, they all offer one thing: the opportunity to place a bet on a game of chance that could result in a large win.
In addition to the games themselves, casinos are also famous for their bright colors and gaudy decorations that make patrons feel like they’re on a big-budget vacation. Many of the casino’s interior decorations have psychological effects – for example, red is thought to stimulate the blood and encourage gamblers to keep betting.
Casino marketing is always changing, and the strategies that worked in the past may not be as effective now. For instance, casino marketers once relied heavily on demographics to guide their decision-making, but that approach is starting to lose its effectiveness as Millennial and Gen Z audiences enter the market. Increasingly, these visitors are spending less on gaming and more on food, entertainment, and non-gaming services.