Whether it’s the flashing lights, the clinking sound of pennies dropping or the smell of excitement Casino has something that gets you going. But it’s not just that – casinos know how to keep you there by using psychological methods that play on our weaknesses.

One of the best-known examples of this is removing any indicators of time like clocks, so that you lose track of how long you’ve been there and don’t realise it’s time to leave. That’s a design principle based on a theory by a guy called Friedman who researched everything there was to know about gambling and came up with this layout that he argued would make you spend more money. It even helped him to win a Nobel prize for his research and is now the basis of grocery store layouts too.

Besides the gaming floor, many casinos are also perfect venues for events and group business. To attract these audiences, you need to understand their motivations and pain points as they search for solutions.

With Cvent’s search ads, you can target event planners who are looking for a hotel and casino that offers the services they need. We can give your casino major exposure in these searches, putting you top of mind and helping you earn the business. Plus, with our Competitive Ads, you can get your brand seen by planners in similar areas and sister markets. This helps you build trust and credibility with your audience, which can lead to more conversions down the line.