Casino is a riveting movie about the sexy, gambling city of Las Vegas. The film lays bare the mob ties of Vegas and shows how gambling corporations took over the desert town. Although the movie is three hours long, it never lags in the middle or runs out of steam at the end. Director Martin Scorsese and the cast do a fantastic job of keeping the audience riveted from start to finish. The acting of Robert De Niro and Sharon Stone is especially superb.
The glitz and glamour of casinos hides the fact that they are rigged to slowly bleed patrons’ money. Beneath the flashing lights and free cocktails, casinos are built on a bedrock of mathematics, engineered to rob gamblers’ money. For years, mathematically inclined minds have tried to beat the rigged system by using their knowledge of game theory and probability. But most people simply go to casinos because they enjoy gambling and want to socialize with friends.
Besides the entertainment, casinos also provide food, drink, and hotel rooms. These amenities make customers feel good, which in turn leads to customer loyalty. The success of a casino’s marketing efforts depends on understanding its customers and what they are looking for in their space. Providing them with the right amenities will help keep their business profitable and successful.
It is important to understand the demographics of your audience, but it’s even more crucial to know what they are looking for in their space and what job they’re “hiring” the casino for. For example, if a group of women walk into your casino, knowing their age, income, and education level is a great starting point. However, this information is not enough to understand their pain points or the reason for their visit.